Materi 14

DESCRIBING BUSINESS TRENDS

“youtube”

What Is Youtube?

Youtube is a video sharing website created by three former PayPal employees in February 2005. This website allows users to upload, watch and share videos. The company is headquartered in San Bruno, California, and uses Adobe Flash Video and HTML5 technology to display a variety of user-created / creator video content, including movie clips, TV clips and music videos. In addition, amateur content such as video blogs, short original videos and educational videos are also available on this site.

Most content on YouTube is uploaded by individuals, although media companies such as CBS, BBC, Vevo, Hulu, and other organizations have uploaded their material to this site as part of YouTube’s partnership program. Unregistered users can watch videos, while registered users can upload an unlimited number of videos.

Development Of The Youtube

            Everyone will know with a variety of video vacuum that was developed in 2005 in the United States, namely YouTube with 1 billion users per month throughout the world its popularity will continue to increase along with users. YouTube is one one of the most popular online platforms today. Likewise in Indonesia where users are increasing rapidly and has become the most popular application in Indonesia and in the world.

Now very many users or what we often call YouTuber use YouTube to find income. Of course, not a small amount of income generated by YouTubers, even their income is worth up to billions of rupiah. As we know in Indonesia, many people have started using YouTube as their source of search, here are successful Youtubers from Indonesia: Atta Halilintar

Interesting Facts About Google Research On The Development Of Youtube In Indonesia

With more than one billion users per month worldwide – almost a third of the total internet user. The development of Youtube in Indonesia is growing rapidly. YouTube is one of the most popular online platforms today. Its popularity is projected to continue to increase along with the number of users. In fact, the market research institute Statista predicts that the number of users will reach 1,8 billion people in 2021 later.

The high popularity was motivated by the increasing value of the video sharing platform for internet users. Internet users visit YouTube not only to get entertainment, but also to learn or get information. Google said that 57 percent of YouTube users were looking for entertainment content, and 86 percent also said they were accustomed to visiting the site to learn new information.

”Internet users visit YouTube not only to get entertainment, but also to learn or get information”.

Began to replace television

            YouTube's role in Indonesia as a means of publishing video content continues to increase. The number of hours of content from Indonesia has more than doubled from year to year.

            According to research results, 92 percent of Indonesian users say YouTube is their first destination when searching for video content. In general, Indonesian users believe that YouTube make it easy for them to find interesting content on a variety of topics.

            In terms of the quantity of viewers, YouTube has began to rival television as the media tool most frequently accessed by Indonesians. Of the 1.500 respondents involved in the study, 53 percent said they access YouTube every day, and 57 percent said they watched television every day.

Indonesian users often use YouTube to watch content that they did not have the chance to watch directly when broadcast on television.

Development Of The Youtube

Increasingly popular in rusal communities

            Not only urban communities, Indonesian citizens living in rural areas are also increasingly accessing YouTube. There are many factors the make rural communities in Indonesia increasingly interested in using YouTube, including:

·         Better internet provision infrasrructure so that quality connections.

·         The price of internet access facilities such as data packages thare are increasingly affordable, and

·         Content that is increasingly relevant to the interests of rural citizens.